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So, you want to build your own Direct Mail list. You have an idea who you want to send to but you don’t know their address, or if they have neighbors who have the same statistics as your target. The list could be long and take a lot of work and time to develop. So how do you get this list down to a fine science for excellent results? There are steps that you can take to develop and then tweak the right target audience to receive your message.Direct mail was responsible for over $

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